BUS 731 - WEEK 5 Competitive Analysis

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Continue to work on your business plan by using the document from Week 4.

Develop a 350- to 700-word Competitive Analysis section, including:

  1. Direct Competitors: Identify those companies filling the same customer need you fill with the same solution. For example, if you operate a young men’s clothing store, other clothing stores catering to young men would be direct competitors. Outline who your direct competitors are, and their strengths and weaknesses.
  2. Indirect Competitors: Indirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate a young men’s clothing store, a full line clothing store who offers clothing for all ages would be an indirect competitor. Outline who your indirect competitors are, and their strengths and weaknesses.
  3. Competitive Advantages: Identify your Competitive Advantages in this section. Clearly state what allows you to effectively compete (and win) against both direct and indirect competitors.

Click the Assignment Files tab to submit your assignment.

 

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