BUS 731 - WEEK 6 Marketing Plan

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Continue to work on your business plan by using the document from Week 5.

Develop a 350- to 700-word Marketing Plan section, including:

  1. Products & Services: Provide details of the products and/or services your company offers.
  2. Pricing: Detail your pricing here. Include a discussion of how your pricing relates to competition. For example, are you the premium brand? The low cost brand?
  3. Branding: Discuss your expected branding based on your chosen pricing model.
  4. Promotions Plan: Detail the tactics you will use to attract new customers. Will you use radio advertising, online pay-per-click ads, press releases, and so on.  Provide details for each form of promotions you will use.
  5. Distribution Plan: Outline the ways in which customers can buy from you. Can your customers by only directly from you or will you have distributors? Can a customer buy from a physical location and a web address? Detail each structure and method.

Click the Assignment Files tab to submit your assignment.

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