COM 340 - WEEK 4 Advertising and Press Release Analysis and Critique

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For this assignment, you will need to complete both parts – the analysis and the critique.

Press Release Analysis

Locate a recent electronic version of a print advertisement.

Write a 350- to 700-word analysis that addresses the following questions:

  • Who was the target audience?
  • What was the intended effect?
  • Was the advertisement misleading or not–and how?

Choose an organization, business, or corporation.

Search the organization’s, business’, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.

Press Release Critique

Write a 350- to 700-word critique depicting the effectiveness of a press release.

Include a short synthesis of the main differences between advertising and public relations.

Attach the press release and a copy of the advertisement to your paper.

Format your analysis and critique according to appropriate course level APA guidelines.

Submit both parts ofyour assignment to the Assignment Files tab.


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