HCS 586 - WEEK 3 Strategic Plan Part 2 Environmental Analysis and Setting Strategic Goals

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Complete an environmental scan for the health care organization you chose in Week Two.Use the SWOT Analysis table, located on the student website.

  • Assess the organization’s internal strengths and weaknesses.
  • Analyze the industry for opportunities and threats.
  • Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Describe the organization’s present and prospective customers.
  • Consider the following external factors:
    • Consumer and social
    • Competitive
    • Technological
    • Economic
    • Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write a 1,400- to 1,750-word report in which you do the following:

  • Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:
    • What is the purpose of environmental analysis?
    • What are the implications of environmental analysis in the creation of your strategic plan?
    • What are the major benefits of competitive analysis as part of your strategic planning process?
    • What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?
  • Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:
    • The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans
    • The organization’s ability to respond to internal and external changes and challenges
  • Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
    • You will have two to three goals for each year, with two to three measurable objectives for each goal.
    • Goals may span several years.
    • Outline your goals and objectives clearly and provide a narrative explanation for each.

Cite at least three sources to support your information.

Format your paper consistent with APA guidelines

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