MGT 401 - week2: Choose a business or organization, as well as a media campaign or event. Suggested campaigns or events include: Product launch
week2: Choose a business or organization, as well as a media campaign or event. Suggested campaigns or events include: Product launch, new report or study findings, fundraiser, organizational holiday tie-in event. You may choose one of these or formulate your own.
Write a media communication to include all of the following: 1 page press release, 1-page media advisory, Facebook post, and series of three tweets, with the goal of convincing the news media to cover the event or campaign of your choice. Choose a newswire service (Businesswire, etc.) and explain how you would post your release to your chosen wire service.
* you can make up an event or use one that you have organized. Notify me in advance if you are in the industry and are using previously released media information. It will show as plagiarism if you do not!!!
Submit your assignment to the Assignment Files tab.
Example News Release
Contact: Jane Doe
FOR IMMEDIATE RELEASE
Looking for a Natural Lift? Try Chai-Zam!
New black-tea energy drink line from the Ponz Beverage Co. combines the traditional drink with all-natural enhancers
August 23, 2014 (Somewhere, Wis.) – Everyone is tired these days. Between work, school, family activities, and other obligations, squeezing in a full night’s rest can be tough. Fortunately, those seeking an all-natural lift now have a tasty and refreshing new option—Chai-Zam! from the Ponz Beverage Co. Chai-Zam! is a new line of low-calorie energy drinks that combines spicy tea with all-natural enhancers, including: ginseng, taurine, guarana, and L-carnitine. These ingredients have been proven to naturally improve memory, increase alertness and energy, and boost metabolism.
“With Chai-Zam!, we’re offering consumers a new line of drinks that provides a natural kick, tastes great and won’t deliver a load of unwanted calories,” said Drew Michaels, Chief Executive Officer of the Ponz Beverage Co. “Initial response to Chai-Zam! has been extremely positive and we’re excited to now be rolling the drinks out nationwide.”
Chai-Zam! is currently available in three flavors: original, espresso, and mocha. For additional details on all the drinks, including a complete list of ingredients, please visit www.ChaiZam.com. While online, visitors can also view the retailers where the new drinks can be purchased.
About the Ponz Beverage Co.: