MKT 421 - Favorite Brand Paper

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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

  • Identify a brand about which you are passionate.
  • Explain a minimum of three reasons why you are passionate about this brand.
  • Respond to the following questions:
    • Is the company successful in building loyal customer relationships across different groups?
    • Why or why not?
  • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

 

Format your paper consistent with APA guidelines.

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