MKT 421 - Week 2 Marketing Mix Presentation

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Select a company currently experiencing marketing changes.

 

Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:

  • Each of the four P’s should be addressed on its own slide.
  • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
  • Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
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