MKT 421 - week 3 Strategy and Positioning Paper

user image john past due Asked - for $60.00

Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

 

Obtain your instructor’s approval of your product or service before beginning this project.

 

Write a 2,800- to 3,500-word paper that includes the following:

  • An overview of the organization
  • A description of the product or service
  • A SWOT analysis of the organization and offering
  • A competitive analysis of the organization and offering using Porter’s five competitive forces model
  • The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
  • A description of your target market
  • Needs that cause your target market to buy including emotional and logical drivers
  • A written positioning statement that identifies:
  • Your target market
  • The needs that drive purchase
  • Your organization’s industry category
  • How your organization solves the target’s needs
  • Your organization’s competition
  • What makes your organization different from its competition

Include sources of secondary research that support your analysis.

 

Format your paper consistent with APA guidelines.

Add Solution Viewed 67 times - 1 solution posted


Solutions


anushka_sharma

user image viratkohli willing to share for $50.00
********************** ********** *** ****** ******* ******* ** ** ******* ** ********** *** ** **** ** ** ********** ** * ******* *** **** *** ** *** ******* ****** ********* ** ** ** ***** ** ** ** ******* *** *** ******** *** **** **** ***** **********
Bought 0 times - 0 reviews
 
 
 
 

We guarantee a New Solution

Get the solution to this question. Make a Solution Request Now! our tutors are online now

Request a Solution Now