MKT 421 - Week 5 Final Marketing Plan and Presentation

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Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

 

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

  • Your promotional strategy for your product or service, including how you may use the following:
    • Advertising
    • Public relations
    • Digital marketing
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • The effect professional selling may have on your offering
  • An initial budget for your plan
  • The methods you use will measure the success of your plan
  • Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint®presentation illustrating your Marketing Plan.

 

Format your paper and presentation consistent with APA guidelines.

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