Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
- Your promotional strategy for your product or service, including how you may use the following:
- Public relations
- Digital marketing
- Sales promotion
- Direct marketing
- Event marketing
- The effect professional selling may have on your offering
- An initial budget for your plan
- The methods you use will measure the success of your plan
- Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint®presentation illustrating your Marketing Plan.
Format your paper and presentation consistent with APA guidelines.